What is corporate antropology?

Corporate anthropology is a direction in business consulting. The whole idea of this direction revolves around human orientation in building the corporate culture of the organization.

Modern CEO and top managers understand that corporate culture affects all aspects of business, and hence profits, and strive to manage corporate culture. I am sure that the word manage should be replaced with form. All employees, regardless of their position, participate in the creation of a corporate culture. Therefore, the path from above is necessary and gives its results, but it is insufficient. When forming a culture, many hidden and explicit mechanisms are involved, most of which are related to existing communications between people in the company, leaders and teams, between different departments, management levels, and so on.

It is the formation of corporate culture that a corporate anthropologist can help with.

I have been consulting as corporate anthropologist since 2015 as a guest specialist in the Training Boutique company.

My colleagues and I have done a number of projects on the study of corporate cultures of Russian companies.

Since 2020, I have been involved in the development and teaching of the training program on corporate anthropology SHKANT. https://tboutique.ru/shkant

Since 2020, I have been a member of the Supreme Expert Council on Corporate Culture of the Academy of Social Technologies. https://ast-academy.ru/

In 2023, I developed an author's course together with Anatoly Balyaev linking many aspects of corporate anthropology and the Spiral Dynamics model. https://spiraldynamics.pro/

My key competencies are:

• Working with the client's request, primary analysis of the situation.

• Development of research design.

• Leadership of a team of researchers and other specialists.

• Enabled surveillance

• Visual anthropology

• Analysis of spaces: physical and digital

• Structured interview

• Data analysis, structural and semiotic analysis of the company's cultural code

• Development of a change plan

• Maintenance of changes